Country Director, Kenya, U.S.- Africa Trade Commission.
Vincent Were is the Country Director for Kenya at the U.S.-Africa Trade Commission. He is a seasoned professional with a rich background in marketing, business development, and corporate relations. He has garnered extensive experience in facilitating trade and investments, bridging the gap between markets and investors. His track record spans both the public and private sectors, where he has excelled in coordinating investment processes and devising market entry strategies for European and USA-based companies venturing into the Kenyan market.
His journey in fostering international business relations began with pivotal roles at Momenta International in Sweden and CAS AB, where he served as Country Manager and Kenya Country Representative respectively. He has also collaborated with various Scandinavian interests as an overseas sales partner. Notably, Vincent played a crucial role in facilitating the entry of a State of Georgia, USA based Green Energy and E-Mobility consortium into the Kenyan market, leveraging existing partnerships to drive success.
He has carved a niche for himself as a multifaceted professional, excelling in diverse areas such as business development, environmental conservation, and community development. His advocacy for green energy adoption and promotion of e-mobility underscores his commitment to sustainable practices. Additionally, Vincent is recognized for his prowess in brand building, market development, and fostering corporate relations on both local and global platforms.
Beyond his corporate endeavors, Vincent is deeply engaged in community initiatives, particularly within the informal transport sector in Kenya. He has held leadership positions in transport apex organizations, overseeing the operations of blue-collar transport cooperatives across the country. Vincent’s involvement in national multi-agency committees reflects his dedication to advancing transport safety and fostering national cohesion, latest being on a program of the International Republican Institute and the National Democratic Institute, USA.
His academic journey includes training at Bergeforsen MMT Business School in Sweden and the Cambridge Institute of Management. His expertise spans corporate communications, business administration, marketing, community development, and entrepreneurship, enabling him to create platforms for socio-economic growth.
Vincent Were stands as a dynamic leader in the realm of international trade and business development, with a strong commitment to sustainability and community empowerment. His diverse skill set, coupled with a passion for driving positive change, positions him as a valuable asset in fostering economic growth and fostering mutually beneficial partnerships between Kenya and the global business community